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24-25 October 2022

“Elevating Media Measurement And Evaluation In A Resilient Africa”

Actionable Media insights for Africa

2021 Virtual Conference

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Call for papers for the 23rd PAMRO live in Cape Town conference. 24 – 25 October 2022

by Portia Ranaka | March 25, 2020 | Uncategorized | 0 Comments

This year’s much anticipated conference will see like-minded media owners, marketers, brand managers, and advertising executives exchange meaningful research methodologies by consolidating the most meaningful data available. This years theme is “ELEVATING MEDIA...

Smartphone Trends 1st July – 17th Dec 2019 Insights

by Portia Ranaka | December 24, 2019 | Pamro News | 0 Comments

13 Brands rolled out 63 campaigns using 13 ad formats worth 8.7 million Kshs. in the past 6 months of 2019. Read more

The RACE to 1:59

by Portia Ranaka | October 14, 2019 | Pamro News | 0 Comments

"They say a champion is not made when he wins races. Its the seconds, minutes, weeks and months when he prepares that matter" - Eliud Kipchoge Read more about his story here

Digital Intelligence Q2 2019 Banking & Finance

by Portia Ranaka | July 29, 2019 | Research | 0 Comments

Ones'n'Zeros Digital Intelligence Banking Finance Q2 2019Download

Esomar President Joaquim Bretcha Boix on why local insights associations like PAMRO are important

by administrator | July 24, 2019 | Pamro News | 0 Comments

Thought Leader Johannesburg, 2 May Imagine a world without data? Esomar President Joaquim Bretcha Boix on why local insights associations like PAMRO are important If you haven’t heard of it, ‘peak oil’ is a theoretical point in time when we hit the...

The Hotseat: PAMRO president, Sifiso Falala, on how we’re all communication devices

by administrator | July 24, 2019 | Pamro News | 0 Comments

Sifiso Falala is the chief executive and founder of Plus 94 Research – one of the largest independent research companies in the country, as well as founder of the Sifiso Falala Foundation, an NGO committed to promoting access to basic human rights such as...

Why most quantitative research is inefficient and wasteful?

by administrator | July 24, 2019 | Pamro News | 0 Comments

BIZCOM - At last week’s Pamro conference, marketing research innovator, Mike Broom, spoke about why most quantitative research is inefficient and wasteful. When I caught up with him after the conference, Broom reaffirmed this statement and elaborated on it,...

Not just an acronym: PAMRO’s achiever of the year on Africa going places

by administrator | July 24, 2019 | Pamro News | 0 Comments

Posted By: TMO Contributoron: September 11, 2017 The PAMRO All Africa Media Research Conference has become an annual feature on the calendars of top industry professionals in the marketing, media and advertising sectors. Now in its 18th year, PAMRO...