+27 (0)11 804 4489 pamro@pamro.org

Archived Presentations

2018 - Nigeria Conference Presentations

YearTitleCompanyPresenterCountryPresentation linkVideo Link
2018Understanding Factors Influencing News ConsumptionBBC World ServiceMoses OdhiamboNigeriaUnderstanding how factors influence media consumption
2018One of the World's First Total Video Currency: Fueling the TV and Video BusinessMMSMagnus AnshelmNigeriaTotal Viewership
2018The Role of Research in Governance: A Case Study of Lagos StateLagos StateKiehinde BamigbetanNigeriaThe role of research
2018The JourneyAPCONAlhaji Garba Bello KankarofiNigeriaThe Journey
2018An African Truth: Africa's Digital AgeAllen KambuniNigeriaThe African Truth
2018The 600 Billion Dollar QuestionOnes and ZerosJosiah KimanziNigeriaThe 600 billion dollar question
2018Total Audience MeasurementNielsenClaire HarrisNigeriaSolving the measurement gap
2018Research and Digital MarketingEvelyn WenaniNigeriaResearch and Digital Marketing
2018Digitization and Viewership Metrics in NigeriaNational Broadcasting CommissionIs’haq Kawu ModibboNigeriaDigitization and viewership metrics in Nigeria
2018Metadata: A Message from the Future3M3ABrenda WortleyNigeriaA message from the future
2018Marketing Technology SolutionsMedia HostMike SmitNigeriaMarketing Technology Solutions
2018Impact of Ratings on TV ContentStarTimesAllison HaifanNigeriaImpact of ratings on TV content
2018Playing the Advantage: 2018 FIFA World Cup Brand Communications LessonsGeoPollAkinyi OkuloNigeriaPlaying the advantage
2018Building an African Digital Community for Media InsightsMultiChoice and ColuminateDr. Henk Pretorius and Sarah HallNigeriaBuilding an African Digital Community for Media Insights
2018Back to Basics: Relooking at Sampling Frames in the Aftermath of AMPS within South AfricaPlus94Lorna-Lee de Bruyn LimaNigeriaBack to Basics
2018Audio MattersNielsenPrince DebrahNigeriaAudio Matters
2018Audience Measurement 5.0: Passive Simplicity and the Appliance of ScienceIpsosPushkar Kulkarni and Kui KariukiNigeriaAudience Measurement 5.0
2018Is Advertising Regulation Limiting Media Revenue?APCONIjedi Iyoha,NigeriaIs advertising regulation limiting media revenue

2017 - South Africa Conference Presentations

YearTitleCompanyPresenterCountryPresentation linkVideo Link
2017Views from a French broadcaster on digital AfricaTV5 MondeFranck BugeSouth AfricaViews from a French broadcaster on digital Africa
2017TV and AfricaKantarJennie BeckSouth AfricaTV and Africa
2017The total video currency for TV and online video: an advanced hybrid modelMMSMagnus AnshelmSouth AfricaThe total video currency
2017The reading revolution: react, reposition, and recalibratePublisher Research CouncilPeter LangschmidtSouth AfricaThe reading revolution
2017The OMC Journey - you don't know what you don't knowAsk AfrikaSanna FourieSouth AfricaThe OMC Journey
2017The next normal: rise of resilienceViacomSouth AfricaThe next normal
2017The new South African establishment survey segmentation model (SEM)The Broadcast Research Council of South Africa (BRC)South AfricaThe new SEM
2017Return path data: lessons learned and measuring the connected viewerNielsenBrian FuhrerSouth AfricaReturn path data
2017Open Africa: Continential Brand and Business IntelligenceOrnicoSouth AfricaOpen Africa
2017Media ImpactMediaWorks NZ and Nielsen NZSouth AfricaMedia Impact
2017Me? Pay for content? NeverMultichoice and Qualitative IntelligenceSouth AfricaMe? Pay for content?
2017Is Media Perceived as Fake News?Ask AfrikaBernice Gaum and Monique PienaarSouth AfricaIs media perceived as fake news?
2017How Engaging are International Media for Affluent?Ipsos and euronewsNathalie Sodeike and Sonia MarguinSouth AfricaHow engaging are intl media for affluent
2017Getting Rid of Fuzz to make the Media Strategy KingInfotoolsMike BroomSouth AfricaGetting rid of fuzz
2017Customer Expectations in the Digital WorldAccenture DigitalWayne HullSouth AfricaCustomer expectations in a digital world
2017Content is King and he one of us, or is he?IpsosSouth AfricaContent is King
2017Multi Country Measurement and JICs3M3AChristopher O'Hearn and Robert RuudSouth AfricaMulti country measurement
2017Audience Wars: Out of Home Media takes a StandGeoPollMatt Angus-HammondSouth AfricaAudience Wars: Out of home media takes a stand
2017Agile MarketingGlobal ConnectionsLeana LessSouth AfricaAgile marketing
2017Africa's Quest for Positive ChangeAsk AfrikaAmelia RichardsSouth AfricaAfrica's quest for positive change
2017African Lions: Africa's Growing Middle ClassIpsos and UCT Unliever InstituteSouth AfricaAfrican Lions

2016 - Zimbabwe Conference Presentations

YearTitleCompanyPresenterCountryPresentation linkVideo Link
2016The "Missing Link" that completes the Social Economic ClassificationIpsosEdward IhajiZimbabweThe Missing LinkN/A
2016The JIC Picture3M3AChristopher O’HearnZimbabweThe JIC PictureN/A
2016Nielsen Digital Ad RatingsNielsenZimbabweNielsen Digital Ad RatingsN/A
2016Africa Media Research in a Globally Connected WorldAsk AfrikaDr Amelia RichardsZimbabweAfrica Media ResearchN/A
2016Crowdsourcing OOO Audits - an experimental pilotDashboard Marketing IntelligencePeter SearllZimbabweCrowdsourcing OOH AuditsN/A
2016Measuring Netflix and YouTuve viewing - challenges, opportunities, and some resultsMMSMagnus AnshelmZimbabweMeasuring Netflix and Youtube viewingN/A
2016Developing a Framework for Measuring Living Standards - The case of South AfricaQRSMluleki NcubeZimbabweDeveloping a FrameworkN/A
2016OMC (OOH currency in South Africa) - the challenges, the successes and the milestonesRoadside Outdoor Audience DataLyn JonesZimbabweOMC (OOH currency in South Africa)N/A
2016Where is TV audience measurement hiding?KantarJennie BeckZimbabweWhere is TV audience measurement headingN/A
2016Creating an audience rating system in South SudanForcierHayley UmayamZimbabweCreating an ARS in South SudanN/A
2016TAM out of the box3M3AChristopher O’HearnZimbabweTAM out of the boxN/A
2016The sky is the limit - measuring OOH across AfricaCUENDE Infometrics and GeoPollDaniel Cuende and Max RichmanZimbabweThe sky is the limitN/A
2016A 360 degree view of consumersNielsenClaire HarrisZimbabweA 360 degree view of consumersN/A
2016The BRC's solution to power cuts and load shedding for TV audience measurementThe Broadcast Research Council of South Africa (BRC)ZimbabweThe BRC's solution to power cuts and load sheddingN/A
2016Augmenting media data with mobile behaviourDashboard Marketing IntelligencePeter SearllZimbabweAugmenting media data with mobile behaviourN/A