Webinar on Market Research Developments In Africa
We are excited to share the video for our first webinar for 2020 which took place on Tuesday 21July at 10h30am.
We had a fascinating session with Unilever’s Stacey Grant who is the Insights Director: Country & Customer Development for Africa. Stacey presented on whether market research is staying ahead of digital developments in Africa.
Covid-19 and the global pandemic has resulted in digital trends leapfrogging across all sectors. Constant connectivity, a myriad of personal devices and the amount of time spent on such devices all contribute to this trend. Africa is a continent at the forefront of digitized consumers and the question begs: is market research staying ahead of these developments on the continent?
Stacey’s presentation showcases just how effective digital research methodologies can be in Africa when used correctly and with the right service provider.
Stacey shared the Unilever study on ‘the evolving habits of food/ meal preparation at home’ which is an excellent example of how digital research methods allows for richer levels of data, more immediate and hence deeper responses by individuals.
These almost real-time responses enable the research to be as adaptive and flexible posing a huge advantage to researches, end-users and respondents alike. If you are keen to learn how digital research methodologies can pivot the game for your brand, then this is one webinar that should not be missed!
Video Coming soon
PAMRO’s objective is to create a forum for industry organisations, media research providers, media owners, marketers and advertising agencies in different African countries to exchange knowledge and to learn from one-another’s successes and failures. It also aims to ensure the highest quality and to harmonise research methodologies, so that eventually a continental media research database will exist. The latter will make Africa the world leader in providing a research database for the growing number of global media owners, marketers and agencies.
PAMRO includes the Indian Ocean Islands in all its activities and underwrites the rules of market research bodies such as those of the World Organization for Research Professionals (ESOMAR).
* NOTE: PAMRO reserves the right to make changes to the programme as dictated by the availability of speakers or due to any other circumstances.