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PAMRO Virtual Conference October 27th,28th and 29th from 11H00am to 13H00 SA time (GMT+ 2)


This year PAMRO celebrates its 21st anniversary, that’s 21 years of research experts from across Africa and the rest of the world coming together to exchange knowledge and to learn from one-another’s successes and failures, with the ultimate goal of harmonising research methodologies and encouraging excellence in the industry. For the first time in all these years we will not be able to get together in person but we are going to go ahead with a virtual conference.

Click Here to Download the program


PAMRO’s objective is to create a forum for industry organisations, media research providers, media owners, marketers and advertising agencies in different African countries to exchange knowledge and to learn from one-another’s successes and failures. It also aims to ensure the highest quality and to harmonise research methodologies, so that eventually a continental media research database will exist. The latter will make Africa the world leader in providing a research database for the growing number of global media owners, marketers and agencies.

PAMRO includes the Indian Ocean Islands in all its activities and underwrites the rules of market research bodies such as those of the World Organization for Research Professionals (ESOMAR).

* NOTE: PAMRO reserves the right to make changes to the programme as dictated by the availability of speakers or due to any other circumstances.