Since the inception of PAMRO, one of its core undertakings has been the development of a pan-African harmonised questionnaire. ‘The PAMRO recommended establishment audience measurement questionnaire for Africa’ is updated and tweaked regularly to remain relevant and has been made available to PAMRO members for many years.
The main objectives of the questionnaire are two-fold:
- To provide a basic questionnaire framework to countries who do not have any media research. These countries would benefit from the learnings and knowledge of other markets that already have experience in measuring media and markets.
- To implement similar methodologies and questionnaires across the continent to allow pan-African advertisers to evaluate media and their businesses assessing comparable data.
This questionnaire is available to anyone who has an interest in conducting basic media research in their market.
Click below for the English version of the harmonised questionnaire.
Click below for the French version of the harmonised questionnaire.
Click below for the Arabic version of the harmonised questionnaire.