18th PAMRO Conference – 27th August to 30th August 2017 – Vineyard Hotel, Cape Town, South Africa
18TH MEETING OF PAMRO AND ALL AFRICA MEDIA RESEARCH CONFERENCE
Theme: “Content is King, and he is one of us”
The 18th PAMRO meeting and All Africa Media Research Conference will take place from 27 – 30 August 2017 in Cape Town, South Africa at the Vineyard Hotel. The theme for the 18th annual PAMRO conference is, ‘Content is King, and he is one of us’ – a 360° view of media research and measurement to drive relevance, creativity and innovation in advertising and media planning, now and in the future. In line with this, all the disciplines in the marketing and media sector are invited to participate: creative, digital, research, media planning, media sales, public relations and content producers.
Limited spaces available for the 18th PAMRO All Africa Media Research Conference so it is imperative to book early to avoid disappointment. First 150 get bags. Registration capped at 180
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The objectives of PAMRO entail the creation of a forum for industry organisations, media research providers, media owners, marketers and advertising agencies in different African countries to exchange knowledge and to learn from one-another’s successes and failures, to ensure the highest quality and to harmonize our research methodologies so that we will eventually have a continental media research database. The latter will make Africa the leader in the world in providing a research database for the growing number of global media owners, marketers and agencies. We include the Indian Ocean Islands in all our activities and underwrite the rules of market research bodies such as those of the World Organization for Research Professionals (ESOMAR)
NOTE: PAMRO reserves the right to make changes to the programme as dictated by the availability of speakers or due to any other circumstances.