18th PAMRO Conference – 27th August to 30th August 2017 – Vineyard Hotel, Cape Town, South Africa

18TH MEETING OF PAMRO AND ALL AFRICA MEDIA RESEARCH CONFERENCE

Theme: “Content is King, and he is one of us”

The 17th PAMRO meeting and All Africa Media Research Conference will take place from 27 – 30 August 2017 in Cape Town, South Africa at the Vineyard Hotel. The theme for the 18th annual PAMRO conference is, ‘Content is King, and he is one of us’ – a 360° view of media research and measurement to drive relevance, creativity and innovation in advertising and media planning, now and in the future. In line with this, all the disciplines in the marketing and media sector are invited to participate: creative, digital, research, media planning, media sales, public relations and content producers.

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