19th PAMRO Conference: 26th – 28th August 2018 @ Radisson Blu Hotel, Lagos, Nigeria


Theme: “…A Billion Africans, the Billion Dollar Media Question
Media data and analytics for change…”

The 19th PAMRO meeting and All Africa Media Research Conference will take place from 26 – 28 August 2018  in Lagos, Nigeria at the Radisson Blu Hotel. The theme for the conference is, ‘A Billion Africans, the Billion Dollar Media Question, Media data and analytics for change’ – a 360° view of media research and measurement to drive relevance, creativity and innovation in advertising and media planning, now and in the future. In line with this, all the disciplines in the marketing and media sector are invited to participate: creative, digital, research, media planning, media sales, public relations and content producers.

Limited spaces available for the 19th PAMRO All Africa Media Research Conference so it is imperative to book early to avoid disappointment. Registration capped at 250

For online registration of conference delegates, please click the button below:

Register for Conference


Cost to attend the conference: 

  • For PAMRO members: R6500
  • Non PAMRO members: R7500
  • Day visitors: R5000  – includes tea, coffee and lunch for the duration of the conference. Dinners not included.

Rooms are limited to 200 and the total delegate numbers are to just over 200, so book now to avoid disappointment. Rupee rate is Single Rupee 8760,00 breakfast included and rupee 9597.00 double (breakfast included).

About the venue

The Radisson Blu Hotel Ikeja is situated at 38-40 Isaac John Street, Ikeja GRA, Lagos. It is centrally located and just 5km from the Murtala Muhammed International Airport, Ikeja Lagos. The hotel boasts 155 guestrooms, including 17 contemporary loft suites, with first-class amenities to ensure a comfortable and productive stay for work or play. It satisfies cravings at the specialty Cut Steakhouse, or at the all-day dining restaurant, Iyeru Okin.  Unwind under the sun at its outdoor pool and enjoy stunning city views, or get a work-out at its 24-hour fitness centre.

With eight meeting rooms on the 2nd floor, fully equipped with state-of-the-art A/V technology and free high-speed, wireless Internet, Radisson Blu GRA Ikeja is ready for PAMRO. The 2nd floor also offers a dedicated bar and flexible breakout areas.

To enjoy Negotiated Discounted Accommodation Rates, Booking Requests should be forwarded to info.lagos.ikeja@radissonblu.com & olatunde.ariyo@radissonblu.com

Please use code: Code 0826XXXXXX when booking.

Contact Person to liaise with directly on PAMRO Delegates Radisson Blu Hotel Registration matters:
Olatunde Ariyo
Email: olatunde.ariyo@radissonblu.com
Mobile: +234 803 810 1434

Please note that deadline for Accommodation Booking with the Negotiated Discounted Rate is July 26th 2018. Should delegates decide to make a booking after July 26th 2018, the Hotel’s Best Available Rate (BAR) would be offered.

Airport Transfers of ALL PAMRO foreign delates are being handled by 2018 PAMRO Conference LOC in Lagos.
Please contact the following persons for this:

Ada Adheke
Email: ada.adheke@peacockmedia.com.ng
Mobile: +234 803 303 9462

Ikechi Nwauzor
Email: blueviewtravels@yahoo.com
Mobile: +234 803 351 0631

“If you require an invitation letter for Visa application”
Please send email with following details to:

Ada Adheke (ada.adheke@peacockmedia.com.ng),

Abiodun Agbaje (biodun.agbaje@signaplus.com.ng); of LOC




…..“further details and agenda to follow” …

PAMRO Objectives


PAMRO’s objective is to create a forum for industry organisations, media research providers, media owners, marketers and advertising agencies in different African countries to exchange knowledge and to learn from one-another’s successes and failures. It also aims to ensure the highest quality and to harmonise research methodologies, so that eventually a continental media research database will exist.  The latter will make Africa the world leader in providing a research database for the growing number of global media owners, marketers and agencies.

PAMRO includes the Indian Ocean Islands in all its activities and underwrites the rules of market research bodies such as those of the World Organization for Research Professionals (ESOMAR).

NOTE:  PAMRO reserves the right to make changes to the programme as dictated by the availability of speakers or due to any other circumstances.

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