WHO WE ARE
An organisation with the goal to obtain actionable knowledge based on the behaviours of African people, particularly surrounding the media, lifestyles, and product usage.
This will allow us to make informed decisions about how to reach certain target markets, so we can effectively communicate with them.
Making Africa a leader in media with a research database and actionable insights.
ACTIVITIES
Our main event is the annual All Africa Media Research Conference. This event is rotated around different parts of the continent, as part of our policy to ‘bring PAMRO to the People’. We are working on rolling out regional chapters that will attend to more localised matters and meet more frequently.
MISSION
To create a uniform and evolving research infrastructure in African countries, so we can achieve our objectives, and to use the same measuring and target marketing methods, to efficiently compare results from various countries.
OBJECTIVES
To create a forum for industry organisations, media research providers, media owners, marketers, and advertising agencies in different African countries, and to
harmonize our research methodologies with the aim to have a continental media research database.
