WHO WE ARE

An organisation with the goal to obtain actionable knowledge based on the behaviours of African people, particularly surrounding the media, lifestyles, and product usage.

This will allow us to make informed decisions about how to reach certain target markets, so we can effectively communicate with them.

Making Africa a leader in media with a research database and actionable insights.

ACTIVITIES

Our main event is the annual All Africa Media Research Conference. This event is rotated around different parts of the continent, as part of our policy to ‘bring PAMRO to the People’. We are working on rolling out regional chapters that will attend to more localised matters and meet more frequently.

MISSION

To create a uniform and evolving research infrastructure in African countries, so we can achieve our objectives, and to use the same measuring and target marketing methods, to efficiently compare results from various countries.

OBJECTIVES

To create a forum for industry organisations, media research providers, media owners, marketers, and advertising agencies in different African countries, and to
harmonize our research methodologies with the aim to have a continental media research database.

ACTIVITIES

Our main event is the annual All Africa Media Research Conference. This event is rotated around different parts of the continent, as part of our policy to ‘bring PAMRO to the People’. We are working on rolling out regional chapters that will attend to more localised matters and meet more frequently.

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MISSION

To create a uniform and evolving research infrastructure in African countries, so we can achieve our objectives, and to use the same measuring and target marketing methods, to efficiently compare results from various countries.

OBJECTIVES

To create a forum for industry organisations, media research providers, media owners, marketers, and advertising agencies in different African countries, and to
harmonize our research methodologies with the aim to have a continental media research database.

MEET OUR BOARD

A collective of dedicated individuals, who not only bring with them, years of experience in their respective fields, but also a passion to see the African media industry evolve and compete on a global scale.

SIFISO FALALA
PRESIDENT

sifiso@pamro.com

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ORESTI PATRICIOS
TREASURER

oresti@pamro.com

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OSCAR TSHIFURE
Board Member

joe@pamro.com

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JOE OTIN
Board Member

joe@pamro.com

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Filipa Oliveira
Board Member

Filipa.Oliveira@mira.co.ao

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Josiah Kimanzi
Board Member

kimanzi.josiah@gmail.com

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