This year’s much anticipated conference will see like-minded media owners, marketers, brand managers, and advertising executives exchange meaningful research methodologies by consolidating the most meaningful data available. This years theme is “ELEVATING MEDIA MEASUREMENT AND EVALUATION IN A RESILIENT AFRICA” The conference will host research experts from across Africa and the rest of the world, who will come together to exchange knowledge and to learn from one another’s successes and failures. The ultimate goal of the event and the organisation is to harmonies research methodologies and encouraging excellence in the industry. In line with this, PAMRO invites individuals or institutions for their paper submissions. If selected, they will be required to present findings from media audience research activities and/or relevant case studies, to the PAMRO audience. Each presentation will be 20 minutes, with a 10 minute Q&A session. Papers will be vetted according to their relevance to the industry. Although case studies are welcome, they need to convey findings that are of value to the broader research community. Only papers sent to the PAMRO Executive Director will be accepted. Please email, Jennifer Daniel (firstname.lastname@example.org) before 31 August 2022.
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